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The Store You LOVE To Explore!

984 Laskin Rd., Virginia Beach, VA 23451

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Tom Johnson

1942 - 2015



Heritage Store

Come shop at our

store - call us today!

Our store over the years

Over 50 Years of Service in the Virginia Beach Area!

Originally opened in February 1969 to make the hard-to-find items mentioned in Edgar Cayce’s readings easier to find, our store has served as the one-stop shop where you can easily find quality products.


We started off small and slow and we were losing a lot of money, we were even described in the New York A.R.E. News as "the world's smallest store." After which the logical thing we did was to move and to add health foods to our merchandise. This proved to be a good decision because after a few months we broke even and hired our first employee, Carol Barraff. Our modest action of providing Cayce products to Ann Schreiner at a discount so that she could make it available in Cleveland helped us venture into the wholesale part of the business. Over the years, we have learned the many ins and outs of running a business.


As business slowly grew, we began to slowly add more products and services to our store that included healthy food and mail order. In 2011 we moved from our old location of 30+ years into a new 10,000 sq. ft. facility .

1969 – Our first store opening as The Heritage Store and we ventured into mail order


1971 – Developed a mail-order price list of non-Cayce items and books


1974 – Moved to our Laskin Road location


2011 – We moved to our new location and reopened with our new name, Heritage Natural Market!


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